SWOT Analysis for 2023 Planning

Small businesses are operating in a very different world post-pandemic. While COVID-19 created new obstacles for companies of all sizes, we can apply the lessons learned during the pandemic to develop better business plans for 2023 and beyond.  One of the most important pieces of any business plan is a SWOT analysis. 

Frank Dowie | | Business Consulting 4 minutes to read

Insurance Group Benefits: Definition, Types, and Costs for Small Businesses

Now that your business is up and running and you may be wondering if you can afford to start offering insurance – also known as group benefits – for your employees. This is a great way to recruit, retain, and take care of your people.  What are group benefits? What are all the types of benefits that fall under this umbrella? How can you know whether your business can afford to offer them? 

Frank Dowie | | Insurance 3 Minutes to read

Small Business Marketing ROI: Definition, Calculation, and Uses

No business owner wants to waste money on marketing tactics that don’t work – that’s why tracking and optimizing marketing ROI is so helpful when choosing which campaigns to prioritize.  Marketing ROI: What it is? Why it’s important? How do you calculate it? What does it looks like in practice? 

Frank Dowie | | Marketing 7 Minutes to read

How Much Does a Bookkeeper Cost?

As a small business owner, you likely have a long to-do list and may not have the time or expertise to manage your own bookkeeping. Before you look for help with your books, you may be wondering – how much does a bookkeeper cost?  In this article, we’ll outline the costs of a bookkeeper, how their services compare to an accountant, as well as the costs you can expect from in-house, freelance, and online bookkeeping services. 

Frank Dowie | | Accounting 4 minutes to read

What are my Options if my PPP Loan is not Forgiven?

The Paycheck Protection Program (PPP) was implemented to provide financial relief to U.S. businesses during the COVID-19 pandemic. According to the latest data from, there were a total of 11.5 million PPP loans issued, of which 10.5 million were fully or partially forgiven with an average forgiveness amount of $72,100.  What happens if your business received less forgiveness than expected – or none at all – on your PPP loan? This article outlines your options. 

Kamil Maka | | PPP 5 Minutes to read

What is the Employee Retention Credit (ERC) and Does My Business Qualify?

The pandemic prompted the creation of various programs to support small businesses. While most COVID-19 aid has ended, the Employee Retention Credit (ERC) is still active and available for business owners. In this article, we will outline answers to frequently asked questions about the Employee Retention Credit, debunk ERC myths, and show how you can claim ERC for your business.

Luke LaHaie | | ERC 6 Minutes to read

7 Benefits of SBA 7(a) Loans Compared to Alternatives

When searching for capital to grow your business, it can be difficult to discern the differences between financing options and loan types. This article outlines the benefits of SBA 7(a) loans so you can make an informed decision about the best fit for your company. 

Adam Zaabel | | Business Loans 5 Minutes to read

What Happens in a SBA Review After Applying for PPP Forgiveness?

The Paycheck Protection Program (PPP) was created to provide financial relief to U.S. businesses during the pandemic. If your PPP loan was selected for SBA review, keep reading to learn more about the different types of SBA reviews, the documents that you may need to provide, and the associated recordkeeping requirements related to your loan.

Kamil Maka | | PPP 5 Minutes to read

Reading your Statement of Cash Flows

Understanding how cash is entering and exiting your accounts is paramount to keeping your business financially healthy. This article will walk you through the specifics of one of the most important financial statements: the Statement of Cash Flows.

Frank Dowie | | Accounting 4 minutes to read

Become a Member.

Realize the benefits of NEWITY membership. Sign up for free to gain access to essential business services and products that make doing business better.

Need more information?

Do you have questions about any of our marketplace services? A NEWITY team member will be happy to speak with you directly, to answer your questions.