Breef Marketing CEO George Raptis Answers Top 7 Questions For Small Business Owners 1. What is the number one misconception of marketing for small businesses?

Xendoo Accounting CEO Lil Roberts Answers Top 7 Questions For Small Business Owners 1. What is the number one misconception of accounting for small businesses?

Picture this: You’re moving smoothly down the path of getting funded for an SBA 7(a) loan and discover the SBA requires you have certain types

Mylo Insurance CEO David Embry Answers Top 6 Questions For Small Business Owners 1. What is the number one misconception about small business insurance? The

Cultivate Advisors CEO Casey Clark Answers Top 8 Questions For Small Business Owners 1. What is the number one reason small business owners fail or

Most tax years require relatively similar information to the year prior, but business owners in 2023 have the unique opportunity to do more this tax

With the holidays over and people settling back into their typical routines, now is the best moment to think ahead and create a 2023 marketing

Many people set personal New Year’s resolutions every January, but business owners can also consider setting resolutions and goals for their company. What better area

The end of the year is a stressful time for small business owners, not only because of the holiday season, but also due to year-end

Small businesses are operating in a very different world post-pandemic. While COVID-19 created new obstacles for companies of all sizes, we can apply the lessons learned during the pandemic to develop better business plans for 2023 and beyond. 

One of the most important pieces of any business plan is a SWOT analysis. 

Now that your business is up and running and you may be wondering if you can afford to start offering insurance – also known as group benefits – for your employees. This is a great way to recruit, retain, and take care of your people. 

What are group benefits? What are all the types of benefits that fall under this umbrella? How can you know whether your business can afford to offer them? 

No business owner wants to waste money on marketing tactics that don’t work – that’s why tracking and optimizing marketing ROI is so helpful when choosing which campaigns to prioritize. 

Marketing ROI: What it is? Why it’s important? How do you calculate it? What does it looks like in practice? 

As a small business owner, you likely have a long to-do list and may not have the time or expertise to manage your own bookkeeping. Before you look for help with your books, you may be wondering – how much does a bookkeeper cost? 

In this article, we’ll outline the costs of a bookkeeper, how their services compare to an accountant, as well as the costs you can expect from in-house, freelance, and online bookkeeping services. 

Marketing a small business comes with many challenges. How can you ensure you are targeting the right people with the right messages?

Since defining a target audience is fundamental to marketing strategy success. Review our quick guide to learn more about what a target audience is, why defining it is important, and how to identify your target audience. 

Understanding how cash is entering and exiting your accounts is paramount to keeping your business financially healthy. This article will walk you through the specifics of one of the most important financial statements: the Statement of Cash Flows.

When you purchase an insurance policy for your business, the Declarations Page generally outlines the Terms and Conditions of the policy. Once your insurance policy is up for renewal – what happens next? To help you navigate your renewal, review this quick guide to annual insurance policy renewals.

If you are like most small business owners, accounting likely is not the reason you got into business, but understanding your key financial statements can significantly impact the long-term success of your business. In this guide, you will learn about the top three financial statements that every small business owner can use to efficiently operate their business.

Most small business owners understand that marketing should play a role in their operations, but many don’t know where to start. One of the most valuable forms of marketing in 2022 for businesses of all sizes is content marketing.

In this quick guide, we’ll walk through what content marketing is, how it’s changing, and how to build a quality content marketing strategy for your small business.

As a small business owner, there’s a significant risk that you may not be paying enough attention to: cyberattacks. It’s becoming more common for cybercriminals to go after small businesses and many are not prepared to deal with or respond to an attack.

No matter which type of business you own, you have likely contemplated the merits of which is more important: customer retention or customer acquisition. The answer is both, but also that it depends.

One thing is for certain: customer retention is a crucial piece of any successful business strategy. It will be especially important if the economy heads into a recession.
In this article, we’ll walk through the difference between customer retention and acquisition and give some examples of customer retention strategies you can try out in your own business.

Small and medium businesses make up the vast majority of the U.S. economy – 99.9% of all businesses – so it’s understandable why many small owners are worried about the impact of a possible recession. In this article, we’ll walk through what a recession is and how your small business can prepare to ensure your accounting and finances can weather a storm should it arrive.

Economic downturns and recessions bring about a variety of challenges for businesses, from the obvious risk of lower revenues and higher costs, to less discussed concerns such as potential cyber-attacks, fraud, and legal actions.

Some companies may look to cut back on insurance coverage during difficult times to lower costs, but this can have a dramatic impact on the amount of risk you take on. During a recession, having a management liability insurance portfolio is crucial to protect the business entity, management, and the bottom line.

When you first decided to open a restaurant, it was likely because of your love of food or a great concept idea. But having the right protections in place is key to keeping your restaurant open in the long-term while minimizing risk for yourself, your partners, your employees and your family.

Every restaurant and food service business is different, which means each one will have different insurance needs. However, there are some crucial policies that every business in the restaurant industry should have.

As a small business owner , you know better than anyone that marketing can make or break your business. In 2022, social media marketing is a crucial component of any successful growth strategy.

It’s typical for members of a small business team to wear many hats. No matter your role or familiarity with social media, we’re here to help. This quick guide outlines why social media marketing is important, 10 tips for setting up your social media strategy, and the easiest way to get started.

Business owners are busy and don’t have endless time to spend analyzing their financial data. Despite this fact, it is absolutely worth investing time to understand how your business is performing and quickly spot any issues.

The goal as a business owner with a life insurance policy is to protect your business as well as your family financially, while ensuring that you’re not paying for more than you need, when you pass away. The best life insurance policy to consider is the one that safeguards the people you love and the business you’ve dedicated your life to building.

In small business marketing, it pays to have a plan. Business owners can derive the most value from their marketing efforts by tracking key metrics of project success, staying organized, and efficiently pivoting away from strategies that are not working. “If no plan is in place,” notes Alex Detweiler, VP of Business Services at NEWITY, “entrepreneurs essentially throw their marketing budget against the wall and hope that something sticks.”

Owning a business can be exciting and overwhelming. To protect your business and maintain your success, it’s important to have proper business insurance coverage. Not sure what you need? This quick guide will help you get started.

As a small business owner, you are focused on managing and growing your company every day. When reviewing each area of your marketing strategy it is easy to lose sight of your goals. To stay focused and on-track it is worthwhile to perform a periodic marketing review.

Tax season is underway and navigating this stressful time is never easy – especially for business owners. You’re pulling together your financial information, making calculations, and filling out form after form, all while continuing to run your business as usual.

Even if your Paycheck Protection Program (PPP) loan has been partially or fully forgiven, small business owners need to be aware of the tax implications of PPP to make the best decisions for their businesses

If you’re like many small business owners, doing your own bookkeeping may be a source of pride – especially if you’ve done it from the start. Or, perhaps you see it as a cost-saving activity to maintain your earnings.

Your company changes over time, follow our roadmap to understand the insurance decisions you need to make along the way.