About Us

We are NEWITY.


We believe every small business deserves equal access to affordable capital.

Since 2020, we’ve helped more than 125,000 businesses access over $12 billion in capital through SBA Loans and NEWITY Growth Term Loans.

Learn about our mission to help small businesses access the capital they need to thrive.

Our Platform

We’ve streamlined the small business loan process. We make it easy to apply in less than 10 minutes and get funded 3x faster than the national average.

Plus, our team is here to support you every step of the way.

Create a NEWITY account to get started.

Our Mission

Helping American entrepreneurs secure the funds they need to grow.

Our Story

Through the COVID-19 pandemic and beyond, we’ve stood with small businesses nationwide.

2020

Born in a crisis

When the pandemic hit, the SBA created the Paycheck Protection Program (PPP) to support small businesses. The process was complex, slow, and became tilted towards businesses with existing bank relationships. Millions of small business owners were left out.

Luke LaHaie and David Cody saw it happening in real time. They knew there had to be a better way, so they built one it. They created a platform to cut complexity and get funding into the hands of businesses that needed it the most.

2021

Standing by small business

The pandemic stretched on. So did the mission.

Luke and David launched a new platform to help businesses access the second round of PPP funding. They built tools to help those same businesses achieve full loan forgiveness.

It made one thing clear: small businesses are the backbone of the American economy, and they are chronically underserved. That insight shaped everything that came next – NEWITY was born.

2022

A new chapter begins

With PPP behind them, Luke and David turned their attention to the next big problem: SBA 7(a) loans. They are one of the best funding options available to small businesses, but applying for an SBA 7(a) loan was slow, complicated, and intimidating.

They changed that. NEWITY rebuilt the SBA loan process from the ground up. Starting with a simple online application, a faster review, and a team ready to guide businesses every step of the way. Within months of launch, NEWITY received more than 10,000 applications. The response confirmed what they already believed: small businesses were ready for a better way. They just needed someone to build it.

2023

Growing with our members

Our members kept asking for more help, and we kept saying yes.

When small business owners came to us needing help with the Employee Retention Credit, Luke and Dave built an in-house team to handle it – no outsourcing, no shortcuts. We also expanded our loan options for businesses that didn’t yet qualify for an SBA loan, creating tools to help them build their finances and get there. We didn’t just want to serve the businesses that were ready. We wanted to help more businesses get ready.

2024

Raising the bar

The team kept pushing to make the process faster, simpler, and more accessible. We expanded eligibility for SBA 7(a) loans, opening the door to even more businesses. Luke and Dave’s original bet, that small businesses deserved a better experience, was proving out.

2025

More ways to help

Big year. Bigger mission.

We helped 125,000 businesses secure $12 billion in capital. NEWITY was named the #1 SBA 7(a) loan facilitator in the country. We landed on the The Inc. 5000 list at #596 and were recognized by Deloitte as one of the fastest-growing companies in North America. American Banker named Luke and Dave among the 25 people who will change banking in 2025.

We launched NEWITY Growth Term Loans, our own loan product, built from scratch, designed for businesses that need fast, flexible capital without the red tape. More businesses. More options. More ways to say yes.

2026

Opening new doors

The mission keeps expanding.

This year, we launched two new SBA loan programs, the SBA Made in America Loan and the SBA Grocery Guarantee Loan, bringing up to $1,000,000 in funding to U.S. manufacturers and food supply businesses. These programs don’t just help individual businesses. They help build the industries that American communities depend on.

We’re proud of how far we’ve come. We’re more excited about where we’re going.

Meet our Leadership Team

Get to know the team at the helm.

Join our Team

Passionate about small business? Us too.

Empowering small business owners to grow and achieve their dreams.

Need help?

Connect with our team by email, phone, or live chat.

Contact Form   |   773-839-8089

Mon – Fri: 8am – 5pm CT
Sat: 10am – 7pm CT
Sun: Closed

To qualify for an SBA 7(a) small business loan, your business must be:

  1. U.S.-based and operated
  2. Owner supported / owner funded
  3. Eligible per the SBA’s requirements

Your loan amount will determined by the business’ average annual revenue, FICO score, and years in business