Business Insights

Meet Eric Bryant – Cereal City Pediatrics

Updated on January 10, 2025
Category: Member Stories
Author: Julia Lukicheva
4 Minutes to read

“NEWITY came and helped us in our time of need, definitely forever grateful.”

Eric Bryant

Owner and Pediatrician at Cereal City Pediatrics, Battle Creek, Michigan

Knowing that your children are receiving the best available medical care from knowledgeable and compassionate doctors and nurses is the number one priority when it comes to pediatric care. When your child falls ill, you can count on this practice to be open because they are one of the few in the area offering extended hours of evenings and weekends reserved for sick children. This is the go-to pediatrics office in Battle Creek Michigan: Cereal City Pediatrics.

Eric Bryant is a pediatrician and co-owner of Cereal City Pediatrics in Battle Creek Michigan. The practice supports children’s health from newborn checkups to adolescent care. The team provides expertise for every stage of development.

Cereal City Pediatrics offers extended hours, making them highly accessible for checkups and sick visits. Providers of various ages and personalities share a deep love for helping children thrive. The practice was on the front lines during COVID-19, adjusting operations to continue treating children safely.

During the pandemic, economic challenges arose, affecting the practice’s financial health. Eric and his team applied for a PPP loan but were denied by their legacy bank. Despite qualifying under SBA standards, their bank was unresponsive.

Eric turned to NEWITY for help. Within hours, NEWITY submitted their PPP application to the SBA. Thanks to the funding, Cereal City Pediatrics remained open, continuing to care for children during a critical time.

This story highlights how resilience and the right support can make all the difference. NEWITY was proud to help Eric and his team stay focused on their mission.

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Meet Eric Bryant – Cereal City Pediatrics

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