Mitch Gummerson is responsible for managing the digital marketing ecosystem to improve customer communication and analytics tracking. Mitch is focused on improving all aspects of the digital experience utilizing his specialties in email marketing, marketing automation, website optimization, user experience, brand marketing, social media marketing, and digital advertising. Mitch holds multiple certifications in HubSpot, Google Analytics & Google Ads, and Search Engine Optimization.
Prior to joining NEWITY, Mitch was the Marketing Manager at Xtreme Xperience, the nation’s #1 automotive experiential brand. During his tenure, he developed the branding and digital experience to grow the business and was responsible for developing strategic marketing campaigns, sales funnels, implementation of marketing systems, and oversaw the development of the website and user experience. By 2019, the Xtreme Xperience brand had grown to host events in over 50 locations across the nation and host over half a million attendees annually. Mitch received his bachelor’s degree from University of Illinois Chicago in Marketing and Business and is an avid graphic designer for consumer products sold in one of the world’s largest retailers.