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Last updated March 23, 2026
Thank you for choosing NEWITY LLC and its affiliates (“NEWITY”, “we”, “us”, “our”). We are committed to protecting your personal and business information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal and business information, please contact us at [email protected].
When you visit and use our website newitymarket.com (the “Website”), use our mobile application, as the case may be (the “App”), and more generally, use any of our services (the “Services”, which include the Website and App), we appreciate that you are trusting us with your personal and business information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it.
This privacy notice applies to all information collected through our Services (which, as described above, includes our Website and App), as well as any related services, sales, marketing, or events.
Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.
We collect personal and business information that you provide to us.
We collect personal and business information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services or otherwise when you contact us.
The personal and business information that we collect depends on the context of your interactions with us and the Services, the choices you make and the products and features you use. The personal and business information we collect may include the following:
Personal and Business Information Provided by You. We collect names; phone numbers; email addresses; mailing addresses; job titles; usernames; passwords; contact preferences; contact or authentication data; billing addresses; SSN/TIN; business information; and other similar information.
All information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal and business information.
Categories of Personal Information Collected (12-Month Disclosure).
In the preceding 12 months, we have collected the following categories of personal information. For each category, we describe the purposes for which we use that information and the categories of third parties to whom we disclose it.
Personal Identifiers.
Government-Issued Identifiers and Formal Identification.
Financial and Transaction Information.
Commercial Information.
Internet or Other Electronic Network Activity.
Professional or Employment-Related Information.
Inferences and Profiles.
Sensitive Personal Information.
Certain categories of personal information listed above are considered “sensitive personal information” under applicable privacy laws (e.g., California CPRA). Sensitive personal information we collect includes: Social Security Number, Taxpayer Identification Number, driver’s license number, state ID number, passport number, financial account numbers and access credentials, precise geolocation data (if collected), and account log-in credentials in combination with passwords or security codes.
We use and disclose sensitive personal information only for the following purposes permitted by law: (a) to perform the services or provide the goods you reasonably expect (including financial products, underwriting, and servicing); (b) to detect, prevent, and investigate security incidents and fraudulent or illegal activity; (c) to ensure physical safety; (d) for short-term, transient use; (e) to verify or maintain the quality and safety of our Services; (f) for compliance with federal, state, and local laws and regulations; and (g) to our service providers who perform services on our behalf and are contractually obligated to use such information only as directed.
California residents have the right to limit our use and disclosure of sensitive personal information to these purposes. See Section 11 (California Privacy Rights) for how to exercise this right.
Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information), but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies, including third-party cookies that may provide such information to third parties. The information we collect includes:
We may collect limited data from public databases, credit bureaus, financial institutions, marketing partners, and other outside sources.
In order to provide financial services, conduct underwriting and credit evaluation, prevent fraud, comply with legal and regulatory requirements (including GLBA, FCRA, BSA/AML, and state lending laws), enhance our marketing, and update our records, we may obtain information about you from the following categories of third-party sources:
We process your information to provide financial services, fulfill our contract with you, comply with legal and regulatory obligations (including GLBA, FCRA, BSA/AML, and state lending laws), pursue legitimate business interests, and with your consent for marketing purposes.
We use personal and business information collected via our Services for a variety of business purposes described below. We process your personal and business information in reliance on our legitimate business interests, to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.
Specific purposes include:
We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
We may process or share your data based on: consent, performance of a contract, legal obligations, legitimate business interests, or vital interests. We may share information in connection with business transfers, with vendors and service providers (including prospective lenders, payment processors, financial account aggregators, credit bureaus, identity verification services, analytics providers, marketing partners, and hosting/infrastructure providers), and with affiliates. Examples include payment processing, data analysis, email and SMS/text message delivery, hosting services, customer service, and marketing efforts. Notwithstanding the foregoing, we will not share, sell, or disclose any mobile telephone number, SMS/text message opt-in data, or SMS/text message consent information to any third parties or affiliates for their own marketing or promotional purposes. Any sharing of such mobile information with third-party subcontractors or service providers shall be limited to those performing services on our behalf (such as SMS delivery platforms), and such parties are prohibited from using this information for any purpose other than delivering the services we have engaged them to provide. See Section 1 for categories of third parties.
Certain U.S. state privacy laws (including California, Colorado, Connecticut, Oregon, Texas, and Virginia) define “sale” and “sharing” of personal information broadly to include certain disclosures for consideration or for cross-context behavioral advertising, even when no money is exchanged.
Sale and Sharing of Personal Information.
We do NOT sell your personal information for monetary consideration. However, in the preceding 12 months, we have disclosed certain categories of personal information to third parties in ways that may be considered a “sale” or “sharing” under some state laws:
We do NOT sell or share sensitive personal information (such as SSN, financial account credentials, precise geolocation, or government-issued IDs).
We do NOT knowingly sell or share personal information of individuals under 16 years of age.
Your Right to Opt Out.
You have the right to opt out of the “sale” or “sharing” of your personal information and the use of your personal information for targeted advertising (also called cross-context behavioral advertising). You may exercise this right through the following methods:
Once we receive and verify your opt-out request, we will stop selling or sharing your personal information as defined under applicable state law. Please note that opting out of sale/sharing does not opt you out of all advertising; you may still see contextual ads and ads based on your current session activity.
We do not use or disclose your sensitive personal information for purposes other than those permitted under California law and other state privacy laws. California residents have the right to limit our use and disclosure of sensitive personal information. See Section 11 for more information.
We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons, pixels, and tags) to access or store information. This includes first-party cookies for essential functions (authentication, security, preferences) and third-party cookies for analytics, advertising, and social media features. Specific information about how we use such technologies and how you can refuse certain cookies is set out in Section 9 (What Are Your Privacy Rights?) and Section 4 above.
We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.
We retain personal and business information for as long as necessary to achieve the purposes described in this privacy notice, including providing the Services, complying with legal and regulatory obligations (including record retention requirements under federal and state banking, lending, tax, and consumer protection laws), resolving disputes, enforcing our agreements, and protecting our legal rights. Retention periods vary by type of information and purpose:
When we no longer need personal and business information for the purposes described above, we will delete or anonymize it, or, if deletion is not possible (for example, because information has been stored in backup archives or is subject to legal hold), we will securely store it, isolate it from further processing, and delete it as soon as practicable.
We aim to protect your personal and business information through a system of organizational and technical security measures.
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal and business information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. You should only access the Services within a secure environment.
We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 years of age. If we learn that personal and business information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.
You may review, change, or terminate your account at any time. Depending on where you live, you may have additional rights under applicable U.S. state laws.
If you have questions or comments about your privacy rights, you may email us at [email protected].
Depending on your state of residence, you may have the following rights regarding your personal information:
How to Exercise Your Rights.
To exercise any of the rights described above, you may submit a request through the following methods:
Verification Process.
To protect your privacy and security, we will verify your identity before fulfilling your request. Verification may require you to: (a) provide information that matches our records (e.g., name, email, account details), (b) respond to a verification email or SMS sent to the email or phone number on file, or (c) provide additional documentation (e.g., government-issued ID) for sensitive requests or if we cannot verify your identity through other means. If you are an authorized agent acting on behalf of a consumer, you must provide proof of your authority (e.g., a signed permission letter or power of attorney) and we may require the consumer to verify their identity directly with us.
Response Timeframes.
We will acknowledge receipt of your request within 10 business days and respond substantively within the timeframe required by applicable law (typically 45 days, with the possibility of a 45-day extension for complex requests). If we need to extend the response time, we will notify you of the reason and extension period.
Appeal Process.
If we deny your request in whole or in part, our response will explain the reason for the denial and your right to appeal. To appeal, email [email protected] with the subject line “Privacy Rights Appeal” within 30 days of our decision, and include: (a) your original request details, (b) our denial response, and (c) the reason you believe the denial was incorrect. We will respond to your appeal within 45-60 days (depending on state requirements) and provide a final decision. If your appeal is denied, you may have the right to contact your state attorney general or data protection authority to file a complaint. Because we operate exclusively online and maintain a direct relationship with our users, we satisfy CCPA/CPRA request method requirements through an email address and online request forms, and we are not required to provide a toll-free number.
If you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings or contact us using the contact information provided.
Most Web browsers are set to accept cookies by default. You can set your browser to remove cookies and reject cookies, though this could affect certain features of our Services. You can signal digital interest-based advertising opt-out requests at http://www.aboutads.info/choices/ and https://optout.networkadvertising.org/.
You can unsubscribe from our marketing email list at any time by clicking the unsubscribe link or contacting us. You can unsubscribe from SMS marketing by replying “STOP” to any message. We may still send you Service-related (non-marketing) communications.
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature. At this stage, no uniform technology standard for DNT has been finalized, and we do not currently respond to DNT signals.
However, where required by applicable law (e.g., California, Colorado, Oregon, Texas), we recognize and process valid Global Privacy Control (“GPC”) signals as requests to opt out of the “sale” or “sharing” of your personal information and the use of your personal information for targeted advertising for the specific browser or device sending the signal. To use GPC, install a GPC-enabled browser or browser extension and enable the setting. For more information about GPC, visit https://globalprivacycontrol.org/.
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
This section provides additional details required by the CCPA/CPRA for California residents. The CCPA grants California consumers the following rights:
California 12-Month Disclosure.
In the preceding 12 months, we have collected, disclosed for business purposes, and sold or shared (for cross-context behavioral advertising) the following categories of personal information from California consumers:
Categories Collected: Personal Identifiers; Government-Issued Identifiers; Financial and Transaction Information; Commercial Information; Internet/Network Activity; Professional/Employment Information; Inferences.
Categories Disclosed for Business Purposes: All of the above categories may be disclosed to service providers (hosting, analytics, customer support, payment processing, identity verification, credit bureaus, financial institutions), affiliates, and as required by law.
Categories Sold or Shared: Personal Identifiers (online identifiers, email, device IDs), Internet/Network Activity (browsing, interactions), Commercial Information (interests, product views), and Inferences — disclosed to advertising networks, social media platforms, and analytics providers for targeted advertising and analytics. We do NOT sell or share Sensitive Personal Information.
We collect personal information from the following categories of sources: directly from you; automatically from your device; from credit bureaus and consumer reporting agencies; from financial institutions and account aggregators; from identity verification and fraud prevention services; from data brokers and marketing partners; from public databases; and from social media platforms.
We do not knowingly sell or share personal information of consumers under 16 years of age.
How to Exercise Your California Rights.
To exercise your CCPA rights, use the methods described in Section 9 above, or visit:
We will respond to your request within 45 days (with a possible 45-day extension for complex requests). We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.
Shine the Light Law. California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information in Section 14.
Certain other U.S. state laws, including those in Colorado, Connecticut, Delaware, Iowa, Indiana, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and other states, grant residents rights that are substantially similar to those described in Sections 9 and 11 above.
Subject to certain limitations, these rights may include: confirmation of processing, access, correction, deletion, data portability, opt-out of targeted advertising, opt-out of sale or sharing, opt-out of certain automated profiling, and the right to appeal. To exercise these rights, use the methods described in Section 9. If we deny your request, you may appeal as described in Section 9, and if the appeal is denied, you may contact your state attorney general.
Yes, we will update this notice as necessary, including to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an updated “Last updated” date and will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
If you have questions or comments about this notice, you may email us at [email protected] or by post to:
NEWITY LLC
Attn: Privacy
1123 W. Washington Blvd, 3rd Floor
Chicago, IL 60607
United States
Based on the applicable laws of your country or state, you may have the right to request access to the personal and business information we collect from you, change that information, or delete it. To request to review, update, or delete your personal and business information, please use the methods described in Section 9 above. We will respond to your request within the timeframe required by applicable law.
Connect with our team by email, phone, or live chat.
Mon – Fri: 8am – 5pm CT
Sat: 10am – 7pm CT
Sun: Closed
Your loan amount will determined by the business’ average annual revenue, FICO score, and years in business