About Us

We are NEWITY.

We believe small businesses deserve equitable access to affordable capital. Since 2020, we’ve helped more than 120,000 businesses access over $11.4 billion in capital through SBA loans

Discover the NEWITY difference today.

Learn about our mission to help small businesses access the capital they need to thrive.

Our Platform

We’ve streamlined the SBA 7(a) loan process. Our technology makes it easy — receive a custom loan option in less than 10 minutes and your SBA loan funds in as little as three weeks.

Need help? We’ve got you covered. Our team is here to support you every step of the way.

Create a NEWITY account to get started.

Our Mission

Helping American entrepreneurs access the funds they need to thrive.

Simplifying access to affordable small business capital.

Our Story

Through the COVID-19 pandemic and beyond, we’ve stood with small businesses nationwide.

2020

Born in a lockdown

Struck by the complicated dynamics that prevented the smallest, underserved businesses from accessing emergency relief funding through the Paycheck Protection Program (PPP) amidst the COVID-19 pandemic, cofounders Luke LaHaie and David Cody were compelled to act. 

The concept for NEWITY’s technology and team was born. Luke and David got to work creating a platform that would support small businesses in accessing PPP as well as the lenders who were tasked with disbursing the funds.  

2021

New year, same pandemic

While the pandemic stretched into 2021, Luke and David launched an origination platform to help entrepreneurs access the second round of PPP funding while building a new set of systems to support businesses in achieving full forgiveness for their PPP loans.

Luke and David kept an eye to the future. PPP underscored an important lesson for all Americans: small business are the backbone of the economy and they’re vastly underserved.

2022

A new way to access SBA

With recovery at the forefront, Luke and David pivoted the team and technology to help businesses access SBA 7(a) loans nationwide, creating a simple online application to qualify for some of the most affordable funding for entrepreneurs.   

With more than 10,000 loan applications within months of launch, we reaffirmed our role in supporting American small businesses. 

2023

Expanding capital options

As SBA loan applications continued to pour in, small businesses owners requested our help in qualifying and applying for the Employee Retention Credit (ERC). Always eager to simplify complex programs, Luke and Dave dug into ERC, assembling an expert team to process ERC, in-house for our growing member base.  Beyond the ERC program, our loan offerings grew to include alternative loan options for applicants who did not meet initial SBA loan requirements. With the creation of new resources and educational materials, we forged a path for businesses to improve their business metrics to graduate into an SBA loan.  

2024

Efficiency reaches new heights

With more than $11.4 billion in SBA loans, our team continues to enhance our application process, helping more than 120,000 businesses receive the funding they need to grow. With offering access to new SBA 7(a) startup loans, Luke and Dave’s mission to provide streamlined access to small business capital is just getting started — and they’re not slowing down.

Meet our Leadership Team

Get to know the team at the helm.

Join our Team

Passionate about small business? Us too.

Empowering small business owners to grow and achieve their dreams.

Need help?

Connect with our team by email, phone, or live chat.

Contact Form   |   773-839-8089

Mon – Fri: 8am – 5pm CT
Sat: 10am – 7pm CT
Sun: Closed

To qualify for an SBA 7(a) small business loan, your business must be:

  1. U.S.-based and operated
  2. Owner supported / owner funded
  3. Eligible per the SBA’s requirements

Your loan amount will determined by the business’ average annual revenue, FICO score, and years in business