Marketing Leadership and Strategy  

 14+ Years of Digital Marketing Experience  

Peter Brown (he/him) is responsible for overseeing digital advertising strategies to drive business growth and enhance brand awareness. While Peter has worked in public relations, influencer marketing, social media, SEO, and content strategy, he specializes in advertising solutions that are data-driven to achieve overall company objectives. He holds multiple certifications from Google, Meta, TikTok, and Project Manager Certification.   

Former Marketing Director at RockItCoin

Before joining NEWITY, Peter was the Marketing Director at RockItCoin, where he achieved a 400% ROI on ad spend, developed marketing initiatives, created a branding guide, and boosted app downloads, email sign-ups, and social following. He also managed $3.5 million in annual spend, led NYC publicity tours, and handled crisis communications for clients like Microsoft, eBay, and Associated Food Stores.  

He holds a bachelor’s degree in Strategic Communications from the University of Utah and is currently pursuing a joint master’s/PhD at National Louis University in Chicago. Peter is passionate about creating impactful marketing initiatives to empower small business owners.