Julia Lukicheva (she/her) is responsible for managing internal and external branding, marketing, and communications strategies for NEWITY. In her role as VP of Marketing, she also supervises and oversees strategy, planning, and execution of customer experience goals. She is an enthusiastic marketing professional who specializes in social media, email marketing campaigns, inbound marketing, client relations, event planning, brand marketing, public relations, and marketing start-up environments.
Prior to joining NEWITY, Julia Lukicheva was the Assistant Vice President of Direct Marketing for ExWorks Capital. She was a member of the Originations Team, responsible for sourcing new business and heading the marketing department for the fund. Julia was responsible for marketing and engaging new clients in need of financing through domestic, import, and export trade financing products. In spring 2017, she transferred from the corporate headquarters in Chicago to the Washington D.C. Metro Area to launch an office for the ExWorks Capital Fund and further expand the company’s East Coast presence. Julia covered the New England and Mid-Atlantic markets for ExWorks Capital.
Before ExWorks Capital, Julia spearheaded the marketing department for RedRidge Finance Group. She earned a Bachelor of Science degree from DePaul University in Finance and Marketing as well as a Certificate of Graphic Design from The School of the Art Institute of Chicago (SAIC). Julia speaks three languages and holds a Cambridge University CELTA Certificate for International Studies.