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Emily Bibb, Co-Founder of Breef, our marketing services partner, walks through the tools and strategies that create a solid marketing strategy for small businesses.
Alex has over 7 years of experience in the financial services and consulting industries and oversees NEWITY’s Business Services group. Alex ensures each NEWITY member is connected with powerful service providers that help their business thrive.
Emily Bibb is a former small business owner. She has been in your shoes. Prior to founding Breef, she lead marketing efforts at several early stage startups. Emily founded Breef in 2019 to empower brands and agencies to create better work together.
Breef + NEWITY Marketing Webinar Q&A
Quarterly reviews are a good place to start. Don’t beat yourself up if things do not unfold exactly as you planned – it’s preferable to say “here’s what’s working, here’s what’s not working, here’s what we want to explore” versus sticking with something that hasn’t gone how you hoped. However, as the asker of this question noted, most things are not an overnight success, so patience is key.
Budgets can only go so far in today’s landscape, so think hard about the goals you currently have set out. For example, if your main focus for the rest of the year is conversion, I would stay away from areas like influencer marketing, TikTok, etc. and focus on, for example, paid ads and digital marketing.
Yes! That’s what we’re here for, that’s what we love. Consider Breef’s brand leads an extension of your team. We’ve seen it all, from start-ups without a logo to larger brands like Spotify. If you’re considering questions like how to allocate resources, how to prioritize time and effort, etc., use our team as a resource to get answers. It’s ok to not know it all
Breef’s staff are mostly US-based, and we have agency partners located around the world.
Your best tool is probably to live in Google Analytics, if that’s something you are using. Things like that will allow to say, for example, I’m really winning on the coasts, or I’m really winning with this certain demographic, users are really engaging with X, Y, Z specific things on my site, looks like users are engaging predominantly with mobile, etc. This is an important roadmap characteristic to think about: what do I want my ideal customer to look like, and then compare that with where am I winning?
TikTok, specific Twitter hashtags, newsletters (via Medium, specifically), there are tons of great resources out there.