In small business marketing, it pays to have a plan. Business owners can derive the most value from their marketing efforts by tracking key metrics of project success, staying organized, and efficiently pivoting away from strategies that are not working. “If no plan is in place,” notes Alex Detweiler, VP of Business Services at NEWITY, "entrepreneurs essentially throw their marketing budget against the wall and hope that something sticks.”
As a small business owner, you are focused on managing and growing your company every day. When reviewing each area of your marketing strategy it is easy to lose sight of your goals. To stay focused and on-track it is worthwhile to perform a periodic marketing review.
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