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With the holidays over and people settling back into their typical routines, now is the best moment to think ahead and create a 2023 marketing strategy and plan for your small business.
No business owner wants to waste money on marketing tactics that don’t work – that’s why tracking and optimizing marketing ROI is so helpful when choosing which campaigns to prioritize. Marketing ROI: What it is? Why it’s important? How do you calculate it? What does it looks like in practice?
Marketing a small business comes with many challenges. How can you ensure you are targeting the right people with the right messages? Since defining a target audience is fundamental to marketing strategy success. Review our quick guide to learn more about what a target audience is, why defining it is important, and how to identify your target audience.
Most small business owners understand that marketing should play a role in their operations, but many don’t know where to start. One of the most valuable forms of marketing in 2022 for businesses of all sizes is content marketing. In this quick guide, we’ll walk through what content marketing is, how it’s changing, and how to build a quality content marketing strategy for your small business.
No matter which type of business you own, you have likely contemplated the merits of which is more important: customer retention or customer acquisition. The answer is both, but also that it depends. One thing is for certain: customer retention is a crucial piece of any successful business strategy. It will be especially important if the economy heads into a recession. In this article, we’ll walk through the difference between customer retention and acquisition and give some examples of customer retention strategies you can try out in your own business.
As a small business owner , you know better than anyone that marketing can make or break your business. In 2022, social media marketing is a crucial component of any successful growth strategy. It’s typical for members of a small business team to wear many hats. No matter your role or familiarity with social media, we’re here to help. This quick guide outlines why social media marketing is important, 10 tips for setting up your social media strategy, and the easiest way to get started.
In small business marketing, it pays to have a plan. Business owners can derive the most value from their marketing efforts by tracking key metrics of project success, staying organized, and efficiently pivoting away from strategies that are not working. “If no plan is in place,” notes Alex Detweiler, VP of Business Services at NEWITY, "entrepreneurs essentially throw their marketing budget against the wall and hope that something sticks.”
As a small business owner, you are focused on managing and growing your company every day. When reviewing each area of your marketing strategy it is easy to lose sight of your goals. To stay focused and on-track it is worthwhile to perform a periodic marketing review.
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